Home Office Friends or Back StabbersP. Reed Maurer Once upon a time I was a home office marketing type who sallied forth to affiliates with a mission to tell them how to sell cephalosporin antibiotics. We had all the answers…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





