COMMENTARY
Hitech Drugs Open the Window to the Future- With Special Focus on Development and Marketing -(2)
Development Strategies forMedium-sized and Smaller CompaniesMegapharma can adopt the strategy of the strong mentioned above. What, then, can smaller companies do? They have just two options: to continue the R&D of new drugs anyway or to drop R&D and focus…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





