One year has passed since the government took a series of new measures to promote the use of generics. According to a survey conducted by Chuikyo, over 60% of prescriptions permit generic substitution at present, but only 6% are actually…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





