Foreign Pharma Challenges in JapanP. Reed Maurer The penetration of Japan's pharma market by foreign firms continues apace. Growth rates exceed market growth and robust pipelines presage continued market share gains, largely at the expense of mid-sized Japanese firms.Emerging foreign…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





