COMMENTARY
COMMENTARY/Most Mainstay Products Avoid Deep Price Cuts in FY2008 NHI Price Revision
New NHI prices applicable from April 1 were announced on March 5 (see pages 9-13 in PHARMA JAPAN No. 2082). The overall average price cut rate was 5.2%, compared to 6.7% in the NHI price revision two years ago. This…
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COMMENTARY
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





