Sugio SekoPresidentPharma Marketing Research Laboratory(December 25, 2007)The global market for ethical drugs is expected to shrink by \6 trillion by 2010 as a result of the expiration of patents on major blockbusters - the 2010 crisis. This crisis is serious…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





