Japan Is Not (Is) an Attractive MarketPart 1P. Reed MaurerAt a recent conference in Tokyo I was asked to give a pessimistic perspective of the Japanese healthcare market. I would like to share my presentation with the readers of PHARMA…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





