COMMENTARY

COMMENTARY New Promotion Code to Go into Effect Next January

October 30, 2006
The JPMA's revised promotion code will go into effect in January 2007. This new promotion code is expected to have a great impact on companies' promotional activities since it includes numbers of specific requirements related to the site of seminars…

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COMMENTARY

Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…

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Japan is finally launching technical discussions on its cost-effectiveness assessment (CEA) system. A health ministry-funded research group is set to…

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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…

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