COMMENTARY

<Special Contribution> Global Products Enhance Dominance in Japan with Local Products Confined to Niche Markets

January 12, 2004
Sugio SekoPresidentPharma Marketing Survey Research LaboratoryStrategic global products (G-Pr) have been recently increasing their market dominance in Japan as well as in overseas markets, and major foreign-affiliated companies, which have enhanced their power through major M&As, are attacking Japan, the…

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COMMENTARY

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