Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
COMMENTARY
＜Special Contribution＞ Global Products Enhance Dominance in Japan with Local Products Confined to Niche Markets
Sugio SekoPresidentPharma Marketing Survey Research LaboratoryStrategic global products (G-Pr) have been recently increasing their market dominance in Japan as well as in overseas markets, and major foreign-affiliated companies, which have enhanced their power through major M&As, are attacking Japan, the…
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Japan is finally launching technical discussions on its cost-effectiveness assessment (CEA) system. A health ministry-funded research group is set to…
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