The Ministry of Health, Labor and Welfare (MHLW) on December 12 presented a draft outline of the FY2026 drug pricing…
COMMENTARY
＜Special Contribution＞
10 Misconceptions or Commonly Accepted Ideas in Pharmaceutical e-MarketingItaru Tanimura, CEO, So-net M3Akihiko Nishi, Consultant, So-net M3We have had various experiences in developing our e-business activities. It is not rare that our initial expectations and generally accepted ideas are found…
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COMMENTARY
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Novartis’ Pluvicto (lutetium vipivotide tetraxetan (177Lu)) won reimbursement listing in Japan in November as a radioligand therapy (RLT) for PSMA-positive…
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The Japanese government approved a bill to amend the Pharmaceuticals and Medical Devices (PMD) Act at its Cabinet meeting on…
Japan’s health ministry doled out regulatory approvals for a throng of new medicines on December 27 including Eli Lilly’s obesity…
Japan’s all-important reimbursement policy panel on December 20 approved an outline of drug pricing reforms for FY2024, which enshrines a…