COMMENTARY
Drastically Changing Marketing Strategy - The Best Strategy for Company Differentiation -
Sugio SekoPresident of Pharma Marketing Survey Research LaboratoryExecutive Advisor of Apo Plus StationIn recent years, a second product may appear as early as one year after the first innovative product reaches the market. Given this situation, it is difficult for…
To read the full story
COMMENTARY
- Regional Formularies Gain Ground, Raising Stakes for Drug Makers, Wholesalers
September 15, 2026
- As US Pushes Global Cost Rebalancing, Can Japan Answer with Drug Prices?
September 7, 2026
- Pharma Faces Wage Challenge in 5% Era as Industry Sustainability at Stake
September 3, 2026
- Beyond Dupixent: Next Wave of COPD Biologics Takes Shape
August 25, 2026
- 9 Drugs Top 100 Billion Yen in FY2025 Japan Sales; Keytruda Retains Crown: Jiho Tally
August 20, 2026
We had just gotten off a call with a client in Europe, and we’d received a bit of an earful. “Philip,” the client pressed, “what can this candidate bring to us? We know what he does, but what has he…





