COMMENTARY
Drastically Changing Marketing Strategy - The Best Strategy for Company Differentiation -
Sugio SekoPresident of Pharma Marketing Survey Research LaboratoryExecutive Advisor of Apo Plus StationIn recent years, a second product may appear as early as one year after the first innovative product reaches the market. Given this situation, it is difficult for…
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COMMENTARY
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A few weeks ago, I had coffee with a very talented executive. Let’s call him Kenji. He has a great job, a big salary, and a solid team. But he was unhappy. He felt bored and wanted a new challenge.…





