1. Build a Strong Employer BrandFirst up, let’s talk about your employer brand. Think of it as your company’s personality and reputation. In Japan’s competitive pharmaceutical and medical device industry, it’s crucial to stand out. You need to showcase your…
Sugio SekoPresidentPharma Marketing Survey Research LaboratoryWith the planned radical reform of the healthcare system in FY2002, FY2001, in which no revision of NHI prices is scheduled, offers the last chance for the drug industry in Japan to harvest good crops.…
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COMMENTARY
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For the first time in many years, Japan appeared to have pivoted to a pro-innovation path with the FY2024 drug pricing reform. All eyes were apparently on this course change as seen in this year’s most-read story list, though the…