Off-patent brand-name drugs are referred to as long-listed products/long-listed drugs (長期収載品; choki shusai hin ) when their first generic versions are included in the NHI drug price list. To accelerate the shift from long-listed products to generics in the market,...
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A few weeks ago, I had coffee with a very talented executive. Let’s call him Kenji. He has a great job, a big salary, and a solid team. But he was unhappy. He felt bored and wanted a new challenge.…




