What Happens When...P. Reed Maurer What happens when all the blockbuster drugs are off patent and generic manufacturers have nothing left to copy?In Japan this question will become a reality in 2015, a short four years from now. Launching a…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





