COMMENTARY
New Pricing System Gives Makers Good Chance to Break from Old Business Practices
A new NHI drug pricing system designed to promote the development of new drugs and elimination of off-label use will be introduced on a trial basis in April. This is a brand-new system that grants a premium to new drugs…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





