COMMENTARY
Hitech Drugs Open the Window to the Future- With Special Focus on Development and Marketing -(2)
Development Strategies forMedium-sized and Smaller CompaniesMegapharma can adopt the strategy of the strong mentioned above. What, then, can smaller companies do? They have just two options: to continue the R&D of new drugs anyway or to drop R&D and focus…
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COMMENTARY
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A few weeks ago, I had coffee with a very talented executive. Let’s call him Kenji. He has a great job, a big salary, and a solid team. But he was unhappy. He felt bored and wanted a new challenge.…





