Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
COMMENTARY
Hitech Drugs Open the Window to the Future- With Special Focus on Development and Marketing -(1)
June 20, 2009Sugio Seko, PresidentPharma Marketing Survey Research Laboratories (PMSRL)Hitech drugs are fundamentally changing the landscape of the pharmaceutical industry in terms of development first and then marketing. A pharmaceutical company can be a winner or loser depending on whether…
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