COMMENTARY
Majority of People Have Misconceptions about Antibacterials: Pfizer Survey
A questionnaire survey performed by Pfizer Japan found that more than half of adults do not understand the proper use of antibacterial agents. They do not know that the drugs become less effective and the treatment becomes difficult if they…
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COMMENTARY
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





