Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…
COMMENTARY
No More Need for MRs？ -A Hell beyond the 2010 Crisis？-
Sugio SekoPresidentPharma Marketing Research Laboratory(December 25, 2007)The global market for ethical drugs is expected to shrink by \6 trillion by 2010 as a result of the expiration of patents on major blockbusters - the 2010 crisis. This crisis is serious…
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COMMENTARY
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As Japan approaches the Fiscal System Council’s “autumn recommendation,” a notable shift is taking shape. The Ministry of Finance (MOF),…
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Japan’s Central Social Insurance Medical Council (Chuikyo) on November 5 approved the reimbursement listing for a slate of new medicines,…
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