Sugio SekoPresidentPharma Marketing Research Laboratory(December 25, 2007)The global market for ethical drugs is expected to shrink by \6 trillion by 2010 as a result of the expiration of patents on major blockbusters - the 2010 crisis. This crisis is serious…
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A few weeks ago, I had coffee with a very talented executive. Let’s call him Kenji. He has a great job, a big salary, and a solid team. But he was unhappy. He felt bored and wanted a new challenge.…





