Sugio SekoPresidentPharma Marketing Research Laboratory(December 25, 2007)The global market for ethical drugs is expected to shrink by \6 trillion by 2010 as a result of the expiration of patents on major blockbusters - the 2010 crisis. This crisis is serious…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





