COMMENTARY
Predicting the Future Market for Smoking Cessation Aids: Will OTC Products Continue to Outsell Ethical Products?
The revision of medical fees in April has introduced a nicotine dependence management fee, offering health insurance coverage for medical guidance provided to help patients quit smoking. Following this, it was recently recommended that Novartis Pharma's Nicotinell TTS (nicotine) be…
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COMMENTARY
- Beyond Dupixent: Next Wave of COPD Biologics Takes Shape
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- 9 Drugs Top 100 Billion Yen in FY2025 Japan Sales; Keytruda Retains Crown: Jiho Tally
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- Signs of Shift in Japan’s Drug Policy, but Cost Pressures Persist
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- Rare Cancer Case Raises New Questions about AAV Gene Therapy Safety
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- A Turning Point for Pharma? Chuikyo Reform Could Open Door to Greater Industry Role
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A few weeks ago, I had coffee with a very talented executive. Let’s call him Kenji. He has a great job, a big salary, and a solid team. But he was unhappy. He felt bored and wanted a new challenge.…





