Independent Marketing of Blockbusters Overseas to Make Up for Slow Growth of Domestic Market-Success of Japan-originated Blockbusters-Sugio SekoPresidentPharma Marketing Survey Research LaboratoryGlobal blockbusters continue to grow quickly with one of them posting annual sales of over \1 trillion yen. People…
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A few weeks ago, I had coffee with a very talented executive. Let’s call him Kenji. He has a great job, a big salary, and a solid team. But he was unhappy. He felt bored and wanted a new challenge.…





