How to Overcome Foreign-affiliated Companies-Domestic Makers Should Take Advantage of Their Home Ground-Sugio SekoPresidentPharma Marketing Survey Research LaboratoryBy the end of the 20th century, Global mega-pharmaceutical companies succeeded in almost completely bringing under their control local companies in Europe, which…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





