Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
COMMENTARY
Brand Equity in the Pharmaceutical Industry
Hiroshi NakamuraAssociate Professor, KEIO Business School"Who supports the pharmaceutical industry?""Who has supported the Japanese pharmaceutical industry in the long discussion of the Japanese NHI (National Health Insurance) drug-price system?" My answer is that almost no one has. I think no…
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COMMENTARY
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