Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
COMMENTARY
Pursuing the Value of the Japanese Pharm Industry (2)
Corporate Brand of TERUMOTsuneo TaidaSenior Managing DirectorTerumo CorporationAcknowledgement of the Corporate Brand from the Viewpoint of CompetitivenessIn 1921, Japanese physicians founded TERUMO to produce a Japanese-made medical mercury thermometer (before this, these thermometers had been imported from Germany). Dr Shibasaburo…
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COMMENTARY
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