10 Misconceptions or Commonly Accepted Ideas in Pharmaceutical e-MarketingItaru Tanimura, CEO, So-net M3Akihiko Nishi, Consultant, So-net M3We have had various experiences in developing our e-business activities. It is not rare that our initial expectations and generally accepted ideas are found…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





