10 Misconceptions or Commonly Accepted Ideas in Pharmaceutical e-MarketingItaru Tanimura, CEO, So-net M3Akihiko Nishi, Consultant, So-net M3We have had various experiences in developing our e-business activities. It is not rare that our initial expectations and generally accepted ideas are found…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





