COMMENTARY
Forecasting the Hypertensives Market: A Look Five Years Ahead Sugio Seko President, Pharma Marketing Survey Research Laboratory
Angiotensin receptor blockers (ARBs) are having a dramatic impact on the huge antihypertensives market. In the rapid growth of the market since the advent of ARBs, the investment of a huge amount of resources, heavy advertising, and publication of a…
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COMMENTARY
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





