Is Bigger Better?Laughing at Efficiency Evaluation MethodsSugio Seko, PresidentPharma Marketing Survey Research LaboratoryFor a long time, there has been a general belief that only major pharmaceutical companies can develop innovative new drugs, and that they have a clear advantage over…
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Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…





