Is Bigger Better?Laughing at Efficiency Evaluation MethodsSugio Seko, PresidentPharma Marketing Survey Research LaboratoryFor a long time, there has been a general belief that only major pharmaceutical companies can develop innovative new drugs, and that they have a clear advantage over…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





