Devil Takes the HindmostStephen BarkerDirector, AnalystEquity Research DepartmentUBS Warburg (Japan) LimitedPfizer and Pharmacia's planned merger has raised the pressure on Japan's pharmaceutical industry by another notch. The combined entity will have about 3,000 sales representatives in Japan, which is three…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





