COMMENTARY
< Special Contribution >What Are the Requirements for a Japanese Blockbuster Product? -2-
Analysis in terms of the launching timing Generally, the order in which a product is launched in a particular therapeutic area is crucial for the success or failure of that product. Very roughly speaking, the top product in a particular…
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COMMENTARY
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Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…





