Sugio SekoPresidentPharma Marketing Survey Research LaboratoryWith the planned radical reform of the healthcare system in FY2002, FY2001, in which no revision of NHI prices is scheduled, offers the last chance for the drug industry in Japan to harvest good crops.…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





