The Tako Tsubo FactorP. Reed Maurer My previous article (PHARMA JAPAN May 31, 2010) described the Galapagos Factor as responsible for the unique ways many Japanese business practices evolve over time. They become endemic to Japan, do not export well,…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





