Myths We Believe Versus RealityP. Reed MaurerSome Japanese and foreign pharma managers are prone, indeed eager, to embrace paradigms that have no relevance to present day reality. Business models successful in the past, or in another country may be hopelessly…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





