Same News - Different StoriesP. Reed MaurerIn late February the pharma industry salivated over news released by Daiichi and Sankyo. But pity the naive observer for puzzling over the real story. Consider the following three headlines, all from reputable sources.…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





