Too Many Boiled FrogsP. Reed MaurerDepending on which way you prefer to measure Japan's pharma market, growth in 2001 versus 2000 was a relatively healthy 4%, plus or minus 0.2 %. Of course this pales in comparison to the US…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





