Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…
REGULATORY
Despite Being 4th in ALK Class, Lorbrena Qualifies for PMP as It Gets 5% Pricing Premium
Pfizer’s lung cancer treatment Lorbrena (lorlatinib) will join the NHI price list later this month, with a 5% pricing premium to be granted at launch. This puts the drug in line for the so-called price maintenance premium (PMP) in future…
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