While the demise of the blockbuster model has been lamented for some time, Japan saw no drug generating sales of over 100 billion yen (roughly US$1 billion) in FY2017 for the first time in 24 years, with data corroborating the…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





