While the demise of the blockbuster model has been lamented for some time, Japan saw no drug generating sales of over 100 billion yen (roughly US$1 billion) in FY2017 for the first time in 24 years, with data corroborating the…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





