REGULATORY
Chuikyo Agrees on No Willing-to-Pay Cost Survey before CEA Rollout; Experts Say Pilot ICER Thresholds “Justifiable”
Japan will not conduct a new “willing-to-pay” (WTP) cost survey for its envisaged full-scale cost-effective assessment (CEA) scheme, which would have been used to set ICER (incremental cost-effectiveness ratio) thresholds for adjusting the prices of subjected drugs and medical…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





