ORGANIZATION
PhRMA/EFPIA Say Humira, Jevtana, Xarelto Lost Eligibility under New PMP, Innovation Not Appropriately Defined
Japan’s revised price maintenance premium (PMP) scheme rolled out this April has failed to accurately define innovation, with the world’s best-selling drug and other important medicines inappropriately stripped of eligibility under new criteria, US and European pharma groups stressed on…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





