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Lilly Japan Joins Top 10 List for 1st Time, Sales Triple in 10 Years on Successive Launches
By Reiji Anasako Eli Lilly Japan is on a roll. Chalking up 7.0% growth in 2017 to generate 260 billion yen, the company has seen a continued uptick in sales with no decline since entering the 2000s. Its revenue has…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





