Takeda Pharmaceutical was ramping up its promotions for its DPP-4/metformin combo Inisync (alogliptin + metformin) and acid reducer Takecab (vonoprazan) in December, leaving strong impressions on doctors through a series of promotional channels including drug reps, a monthly survey showed.…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





