REGULATORY
MHLW Health Policy Chief Questions Volume-Focused Sales Strategies, Urges Drug Makers to Shift to Healthy Lifespan Extension
While pharmaceutical makers work to make up for drug price cuts by ramping up prescriptions through intensive sales activities, the Japanese government is casting doubt on this business model as its policy focus shifts from disease prevention to the extension…
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REGULATORY
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





