BUSINESS
Alcon Pharma Reorganizes Marketing System to Boost Market Shares of Major Products including Lucentis
The ophthalmic drug maker Alcon Pharma has reorganized its marketing system by merging its retina division and glaucoma/extraocular division into a single division. With the reorganization, the company intends to boost market shares of its major products including the age-related…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





