BUSINESS
Alcon Pharma Reorganizes Marketing System to Boost Market Shares of Major Products including Lucentis
The ophthalmic drug maker Alcon Pharma has reorganized its marketing system by merging its retina division and glaucoma/extraocular division into a single division. With the reorganization, the company intends to boost market shares of its major products including the age-related…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





