BUSINESS
New PMP Scheme Will Cause “Pause” before PIII Go/No-Go Decision: Pfizer Japan Head
Up to now, it has been almost taken for granted that Japan is included in Pfizer’s global PIII trials, but this might no longer be the case with a major scale-down of the so-called price maintenance premium (PMP) to be…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





