BUSINESS
Will Pricing Reform Spur Divestment of Off-Patent Brands in Japan? Next 3 Months Hold Key for Future Directions
By Reiji Anasako With a major pricing overhaul looming in April, drug makers in Japan are being urged to retool their business models and FY2018 budgets so as to adapt themselves to the anticipated changes. The past two years have…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





