BUSINESS
AbbVie Hopes Maviret Will Encourage Potential Hep C Patients to Get Treatment: Hepatitis Biz Head
AbbVie is working to bring into widespread use the hepatitis C treatment Maviret (glecaprevir + pibrentasvir), which it launched on November 27. The market for hepatitis C treatments has been contracting, but AbbVie plans to promote the product by highlighting…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





