1. Build a Strong Employer BrandFirst up, let’s talk about your employer brand. Think of it as your company’s personality and reputation. In Japan’s competitive pharmaceutical and medical device industry, it’s crucial to stand out. You need to showcase your…
BUSINESS
Kyorin Pres. Says AG Strategy Is a “Success,” Nasonex Eyed as 2nd Battlefield
Kyorin Holdings’ authorized generic (AG) strategy for Kipres (montelukast), the company’s major product for bronchial asthma and allergic rhinitis, has been a “success,” with AG sales contributing to countering the patent cliff of the original drug, President Minoru Hogawa says.…
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For the first time in many years, Japan appeared to have pivoted to a pro-innovation path with the FY2024 drug pricing reform. All eyes were apparently on this course change as seen in this year’s most-read story list, though the…