ORGANIZATION
Lower Price for Better Medicine? Limit Any CEA-Based Re-Pricing to Premium Portion, PhRMA Says
If Japan moves to inappropriately use its version of cost-effective assessments (CEAs) for drug re-pricing, it could end up giving lower prices for medicines that are more effective and innovative than older products, demotivating companies to invest in the country,…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





