Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
BUSINESS
Pralia Jumps in July GP Recollection Ranking on Indication Addition: Anterio
Daiichi Sankyo’s osteoporosis drug Pralia (denosumab) was heavily pitched to GPs in July through a series of promotional channels, including drug reps and seminars, as the company apparently stepped up its detailing push in line with its indication addition in…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…
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