BUSINESS
Pralia Jumps in July GP Recollection Ranking on Indication Addition: Anterio
Daiichi Sankyo’s osteoporosis drug Pralia (denosumab) was heavily pitched to GPs in July through a series of promotional channels, including drug reps and seminars, as the company apparently stepped up its detailing push in line with its indication addition in…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





