REGULATORY
MHLW Presents Draft Survey Sheet for “Willing-to-Pay” Costs in “CEA” Scheme: Chuikyo
The health ministry on July 12 presented a draft questionnaire sheet for a national survey to be conducted to investigate people’s “willing-to-pay” costs for new medical technologies, whose results it hopes to use as data in the appraisal process of…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





