Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
BUSINESS
Pfizer Japan Oncology Unit Creates Growth Strategy, Portfolio Priority Map to Gear Up for Doubling of Products
Pfizer Japan’s oncology unit has sketched out a unique medium- to long-term growth strategy, sharing it with sales and development teams to build a unity of vision towards its plan to nearly double the number of cancer medicines in Japan…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…
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Japan’s all-important reimbursement policy panel on December 20 approved an outline of drug pricing reforms for FY2024, which enshrines a…